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Business Englisch für die Messen Leipzig


June 1st, 2018 Posted by Business Englisch, Englisch lernen, Tips 0 thoughts on “AT THE TRADE FAIR”

Starting this month, I am publishing posts on my blog to help learners of English improve their English for specific situations with my free online short courses.

The idea is to run with a monthly topic which will provide our visitors with important vocabulary, phrases and even tips on cultural aspects. It is completely free but all we ask is that if you like it and find it useful, please share it so that others can benefit.

This month I am going to start with ‘Trade Fairs and exhibitions‘ with a series called ‘Auf Der Messe‘.

Trade fairs and business events can be defined as platforms for conducting and discussing bussinesses on a national and an international scale, they are marketing tools that will fulfill your needs.

These exhibitions work as networking platforms that assist with the publicity, promotion and marketing of companies.

Trade fairs allow you to assess opinions from clients and determine the market potential, as well as  conduct research, evaluate competition, and develop commercial structures by identifying new agents and distributors, and initiating or creating  joint ventures and project partnerships.

These platforms are being globally recognised as a medium for making business, they are usually filled with potential buyers and investors, they are meeing points for individuals to discuss businesses face to face, which greatly improves the trust within the industry.


Trade fairs          treɪd fɛrz – die Messen

platforms           ˈplætˌfɔrmz – die Plattformen

conducting         kənˈdʌktɪŋ – etw. durchführen

marketing tools ˈmɑrkətɪŋ tulz – die Marketinginstrumente

exhibitions         ˌɛksəˈbɪʃənz   – die Messen

publicity              pəˈblɪsəti – die Werbung

promotion          prəˈmoʊʃən – die Werbeaktion

marketing           ˈmɑrkətɪŋ – die Vermarktung

clients   ˈklaɪənts  – die Kunden

competition       ˌkɑmpəˈtɪʃən  – der Wettbewerb

commercial        kəˈmɜrʃəl – wirtschaftlich

agents  ˈeɪʤənts – der Vertreter

distributors        dɪˈstrɪbjətərz – die Händler

joint ventures   ʤɔɪnt ˈvɛnʧərz – die  Gemeinschaftsunternehmen

medium              ˈmidiəm – das  Medium

buyers ˈbaɪərz – die Käufer

investors             ɪnˈvɛstərz – die Investoren

industry               ˈɪndəstri – die Industrie