Starting this month, I am publishing posts on my blog to help learners of English improve their English for specific situations with my free online short courses.
The idea is to run with a monthly topic which will provide our visitors with important vocabulary, phrases and even tips on cultural aspects. It is completely free but all we ask is that if you like it and find it useful, please share it so that others can benefit.
This month I am going to start with ‘Trade Fairs and exhibitions‘ with a series called ‘Auf Der Messe‘.
Trade fairs and business events can be defined as platforms for conducting and discussing bussinesses on a national and an international scale, they are marketing tools that will fulfill your needs.
These exhibitions work as networking platforms that assist with the publicity, promotion and marketing of companies.
Trade fairs allow you to assess opinions from clients and determine the market potential, as well as conduct research, evaluate competition, and develop commercial structures by identifying new agents and distributors, and initiating or creating joint ventures and project partnerships.
These platforms are being globally recognised as a medium for making business, they are usually filled with potential buyers and investors, they are meeing points for individuals to discuss businesses face to face, which greatly improves the trust within the industry.
Trade fairs treɪd fɛrz – die Messen
platforms ˈplætˌfɔrmz – die Plattformen
conducting kənˈdʌktɪŋ – etw. durchführen
marketing tools ˈmɑrkətɪŋ tulz – die Marketinginstrumente
exhibitions ˌɛksəˈbɪʃənz – die Messen
publicity pəˈblɪsəti – die Werbung
promotion prəˈmoʊʃən – die Werbeaktion
marketing ˈmɑrkətɪŋ – die Vermarktung
clients ˈklaɪənts – die Kunden
competition ˌkɑmpəˈtɪʃən – der Wettbewerb
commercial kəˈmɜrʃəl – wirtschaftlich
agents ˈeɪʤənts – der Vertreter
distributors dɪˈstrɪbjətərz – die Händler
joint ventures ʤɔɪnt ˈvɛnʧərz – die Gemeinschaftsunternehmen
medium ˈmidiəm – das Medium
buyers ˈbaɪərz – die Käufer
investors ɪnˈvɛstərz – die Investoren
industry ˈɪndəstri – die Industrie